Public Relations
Earned media is harder than it's ever been. Journalists and editors get hundreds of pitches a week. Most are templated, generic, and obviously written by someone who didn't read the publication. We don't write those.
01 / Description
THAT works with brands at the moments that matter most. A launch with six weeks to clear the noise. A funding round, an opening, a partnership announcement that has to land. A founder or CEO who needs to be the voice of their category, not just another LinkedIn post. A brand under fire that needs the story turned. We build the angle, place it where the right buyers and decision-makers actually read, and protect you when the narrative turns.
The discipline is old. The tools aren't. We use AI and data the way modern PR teams should — to identify the journalists who actually cover your space, to track the conversations you should be in, to write the angles that earn attention rather than spray it. The rest is human: the judgment, the relationships, the call you make at 11pm when something breaks.
02 / Capabilities
- A / CapabilityLaunch strategypre-launch positioning, embargo coordination, day-of execution
- B / CapabilityTier-1 media relationsplacement strategy and pitching across global business, regional, trade, and consumer press
- C / CapabilityExecutive thought-leadershipbylines, op-eds, podcast and stage placements for founders, CEOs, and senior leaders
- D / CapabilityMilestone announcementsfunding rounds, openings, partnerships, expansions, exits
- E / CapabilityCrisis communicationswhen product, people, or operational issues hit the press
- F / CapabilityMedia trainingfor first-time spokespeople and senior executives
- G / CapabilityAI-assisted journalist researchcoverage mapping, beat analysis, pitch personalization
- H / CapabilityPerformance reportingshare of voice, message penetration, sentiment, real metrics
03 / Process
First two weeks. We map your category, your competitors' coverage, the journalists who matter, and the angles that will actually earn attention. You get a written diagnosis. Most agencies skip this.
Position, story arc, key messages, target media list, and the specific story angles for the next 90 days. Approved in writing before any pitching begins.
Pitching, briefing, embargoes, story placement. We run it. You stay in the loop without managing it.
Monthly review of what landed, what didn't, why, and what we change next. PR isn't fire-and-forget. The plan evolves.
04 / FAQ
Realistic answer: first hits in 4–8 weeks if the story is strong and the timing is right. Anyone promising day-one coverage is either lying or lowering your standards.
No, and you should be skeptical of anyone who does. We commit to target lists and aggressive pitching. Editorial decisions belong to journalists.
Faster journalist research, more accurate beat targeting, sharper pitch personalization, and better measurement of what's actually working. The relationships and judgment are still human. The grunt work isn't.
Yes. Crisis comms is a different discipline from launch PR — we run a separate playbook, faster cycles, narrower stakeholder list. Best to engage us before something breaks if you can.
Both. Launch campaigns are usually 8–12 week projects. Ongoing media relations is a monthly retainer. We tell you which fits your situation in the first conversation, not after you've signed something.